Vinyl graphics & lettering

Promotional stickers

Stickers for temporary offers and campaigns on the shop floor. They catch the eye at the deciding moment.

Promotional stickers
Approach
Made to measure

Our approach

  1. 1
    Concept definition

    Experts determine what works best for your project.

  2. 2
    3D design

    Realistic visualisations on your own site for approval.

  3. 3
    Production

    Custom work in our own workshops.

  4. 4
    Installation

    Expert installation on site.

  5. 5
    Maintenance

    Long-term service and maintenance.

What this gives you

From first sketch to maintenance — one partner who handles everything in-house.

01

One partner, from A to Z

You call one number. We measure, design, produce, install and maintain. No fragmented responsibility, no waiting on subcontractors pointing at each other.

02

You see it before it exists

A 3D visualisation of your own façade or space, by day and by night. We only start producing once that image is right. No surprises afterwards.

03

In-house production in Olen

Custom work from our own workshops, without intermediaries. That means a shorter lead time, a sharper price, and changes that are genuinely still possible.

04

Built to last

ISO 9001 and ISO 14001. Colourfast, weather-resistant materials and energy-efficient LED lighting. With long-term service and maintenance.

Background

Promotional stickers: attention at the deciding moment

A promotional sticker works at the place and the moment where the buying decision is made: in the shop, at the shelf, on the door, on the packaging. Of all promotional material it is the cheapest per piece, and at the same time the material that sits closest to the till.

We print and cut promotional stickers for brands, retailers, hospitality, distributors and the organisers of campaigns and promotions.

The formats and where they work

Shelf stickers and price stickers

Small, right next to the product. They interrupt the scanning of the shelf and pull the eye towards one item. They work best with one figure or one word.

Window and door stickers

At the entrance, where the passer-by decides whether to step inside. Here legibility from a few metres away is what counts, not legibility close up.

Packaging stickers

An offer or a claim on existing packaging, without having to reprint the packaging itself. For temporary campaigns that is a considerable saving.

Give-away stickers

For events, schools, trade fairs and sponsorship campaigns. Cheap, and they travel to places your advertising would otherwise never reach.

Seal stickers

On boxes, bags and envelopes. Little effort, and it turns every shipment into a brand moment.

Design: one message, large

Promotional stickers rarely fail on the printing and almost always on the design. The most common mistake is trying to say too much on a small surface.

What works: one message, set large, with strong contrast and plenty of white space. A percentage, a date, a single word. What does not work: a logo, a strapline, three product benefits and a QR code on five centimetres.

Think about the reading distance too. A shelf sticker is read from half a metre, a window sticker from five metres. Those are two completely different designs, even for the same campaign.

Material and finish

Paper is the most economical option and is fine for give-away stickers and short indoor campaigns. Vinyl resists moisture, abrasion and cleaning, and is therefore the choice for shop windows, packaging and anything that gets touched.

For stickers on glass there is a version with the adhesive on the image side, so they are applied from the inside and read from the outside, protected from the weather and from being scraped off.

A matt finish reads more calmly; a gloss finish catches the eye more but reflects under shop lighting. For large formats in a shop window we usually choose matt.

Removable or not

For temporary campaigns, choose a removable adhesive. A strongly bonding sticker that has spent three months on a shop window leaves adhesive residue that has to come off with a scraper. On packaging the customer takes home that is a detail; on your own shop window it is not.

What determines the price?

Promotional stickers have no fixed unit price. The cost follows from the size and the shape, whether they are contour cut, the number of pieces (by far the biggest factor, because the set-up cost of the cutting die and the printing is spread across the run), the material and the finish, whether the adhesive is permanent or removable, and whether we produce the design.

Send us the run, the size and the application, and you get a quotation in which those items are visible. Feel free to ask for two run sizes side by side; the difference per piece is often surprising.

Prices are available in the Herva-Doublet Platform.

Requesting a proposal

Send us your campaign and your brand guidelines. We will produce a design that works at the intended reading distance and show you a proof before production.

Frequently asked questions

Blijft er lijmresidu achter als de sticker eraf gaat?
Bij kwaliteitsfolie en correcte verwijdering: nee, of nauwelijks. Voor toepassingen die tijdelijk zijn, kiezen we bewust verwijderbare folie. Bij goedkope folie of na jarenlange blootstelling aan zon kan er wel residu achterblijven. Wij zeggen vooraf wat u mag verwachten.
Kan ik van binnen nog naar buiten kijken door een bedrukt raam?
Ja, met one-way-vision folie. Die is geperforeerd: van buiten ziet men een vol beeld, van binnen kijkt u gewoon naar buiten. Ideaal voor etalages en vergaderzalen.
Hoelang gaat wagenbestickering mee?
Doorgaans vijf tot zeven jaar bij normaal gebruik. Vaak door de wasstraat en veel zon verkorten dat. Bij leasewagens stemmen we de folie af op de duur van het contract.
Kan er op elke ondergrond bestickerd worden?
Nee. De ondergrond moet glad, proper en niet-poreus zijn. Op ruwe beton, verweerd hout of vuile oppervlakken hecht folie niet. Wij beoordelen dat vooraf en zeggen het eerlijk wanneer bestickering geen goed idee is.

Didn't find what you were looking for?

What you see here is a selection. Our range is considerably wider — in sizes, materials and finishes that we cannot all show online. Tell us what you need it for and where it has to go, and we will work out what fits.

Ask your question

Ready to start your promotional stickers project?

We think along from the first sketch through to installation and maintenance.